Built a Website for a Wealth Management Tech Platform

FINIAT came to us with a technically complex product serving multiple types of financial advisors, from solo independents and boutique RIAs to large advisor networks and family offices. The challenge was building a website that could speak credibly to all of them while clearly communicating a sophisticated technology platform without losing the reader. We started with a sitemap to define the structure, moved into wireframes to map content and user flow, then explored multiple homepage directions before locking in a design language. From there we designed every page, built the site in Webflow, ran QA, integrated all content, and launched.