Orca creates these hosted memory augmented machine learning models, like mostly classifiers. Unique about them is that while they're low latency, because they're, like, more traditional models, they are, like, steerable with data. So I mean, it brought in. Busona, though, is very collaborative, which was important. Right? Like, we're an early stage startup. We don't know exactly what we do. There's not, like, some kind of PRD document before we start something.
Like, we have a vague idea. Like, we don't really have time to fully think it through yet. We kind of know what we want, but we might not be able to articulate it perfectly yet. Like, we put together, like, a simple design brief. This needs to come to something that can be built into the product and also time is limited. Right? We didn't want to redesign our whole app, like, to some new grand vision that, like, is beautiful but, like, cannot be implemented.
But, like, we already had some kind of design system. And so, like, I think what really stood out was on our ability to first, like, pragmatically fit things, like, into, like, evolving the existing system, adding new things that add value, evolving the overall structure slowly in the background. That was really important for us. And then the other main thing that stood out, I think, was just the collaboration, like, where there's some hairy features, right, where kind of, like, ML dash dashboards, lots of data, like, lots of telemetry data.
So it's really complicated sometimes, and sometimes it was, like, hard to understand, like, what should be done. But I think what worked really well was we found a way to wireframes first, prototype things, but there were a lot of conversations. You had a lot of good questions, I think, like, to help guide us to where we needed to be when we couldn't, like, articulate everything fully in a brief where there was just more context needed.
That collaborative aspect worked really well. One trade-off, like, is it's not like having an in-house designer on the team. It is a very async process. So I think what made this... What works well is if you have, like, large enough projects, you need a few days of design thinking on them kind of to, like, come up with a solution, not something where you just need some quick CSS fix.
Like, that's not what this is for. But, like, what made this work was, I think, Busona's ability to be flexible in terms of, oh, we're not giving you pixel perfect designs, and you need to implement it like that. But, like, the flexibility to understand, yeah, like, we do some of the design work. We have some engineers that can, like, tweak things a little bit and, like, it's a back and forth.
Like, we bring this back into designs as, like, a very pragmatic approach to this, which I think is super important to make this distance, the time gap work, basically. And then sometimes they did turnaround designs in a day or so where we just... We're like, we just got stuck here like an engineer during the day. And, yeah, you can't get the immediate, like, okay, let's hop on a Slack huddle and, like, figure this out together and just, like, do it together.
But, like, that was still, like, very good. At this early stage, we have something that somewhat works to a demo to... This is understandable for an actual user of our product without training. Like, use the product. And, like, there's a big gap, I think. So I think, like, for help with that, like, this was great because a bit of design process on the team, I think, like, that was one of the biggest impacts of actually not just, like, having something that looks more beautiful, but, like, getting into this mode of, yeah, okay, like, to come up with a UI design, you need to think through it, and that's very much a collaborative process.
And that works very well with Busona, I think. If you're willing to commit to that back and forth, you'll get really good results because the communication is good. It's pragmatic outcomes, so things evolve over time. But it doesn't work well. What you're looking for is someone who can hop on Slack huddle to, like, figure out design immediately. It's not like having a web designer on your team.
They raised also... They did raise the internal pipeline. We have engineers that they'll do some design work, and I think through the last half year or so that we've worked with Busona, like, just the understanding of it of, like, how do I think about this design? How do I approach this? A bit more systematic way, which I think is so important for UX design where it's really hard to, like...
Your first idea is usually not the right idea. I think that has helped a lot. So I think for those use cases, yeah, works really well. And the time difference... Yeah. They've always made the time difference work even though that... That's definitely the biggest challenge.