Redesigning an E-commerce Store for the Perfect Curve

Tom Schneider is a UK furniture designer known for his perfectly curved designs, selling to clients who value elegance and craftsmanship. A partner agency brought us in to modernize his website. The site was five years old, relied on a contact form instead of a shopping experience, and had weak product selection and checkout. We explored designs in dark and light modes, moved from wireframes into UI design and built a style guide. We streamlined product options and checkout, and made every page responsive for his many mobile customers.