An E-commerce Store as Refined as the Watches It Sells

EDIT is a luxury retailer in the UAE with five stores selling high-end watches and accessories. A partner agency brought us in to design an e-commerce store that felt true to the brand: a sleek interface, easy navigation, a simple checkout and a custom gift option for its clients. Working from EDIT's brand book, we ran competitive research, built the sitemap and wireframes, explored homepage concepts, designed every page mobile-first and supported development.